The Snug
San Francisco · $$
4.4(736)
San Francisco, CA · $$
Use your imagination and select your persona as you walk through our doors and make your way deep down into our inviting space. We are a social club, cocktail bar, after-work spot, and event space. We offer a roomy location for diverse entertainment, music, art, business and social gatherings with unmatched hospitality and service. We serve up expertly crafted cocktails, play records all night, have fun, and seek to provide a sense of excitement and freedom of expression. Come play with us, be who you want to be, and leave satisfied.
“The vibes of this place are so cute and moody. The drinks are delicious, I had a cafe noir and a sultry starlet and both were very well balanced between flavor and strength! Drinks are about $20 each. Will definitely be a repeat offender here 🙂↕️”
“Came here on a Wednesday night. There was hardly a crowd. The vibes are cool, their cocktail menu has a very interesting design and the cocktails are pretty good. They had some live jazz music which was pretty good.”
“If you’re in Persona, there are two things you absolutely can’t miss: the drinks and the service. The drinks were WOW — not just good, but thoughtfully crafted, perfectly balanced, and full of personality. Nothing felt generic; every cocktail had its own twist and intention behind it. But what truly made the experience stand out was the service. Juan absolutely made the night. Attentive without being intrusive, great energy, and his recommendations were spot on. You can tell when someone genuinely loves what they do, and Juan definitely does. The place has a great vibe — perfect for a night out with friends or something a bit more special. Definitely coming back. 🍸”
“Classy and beautiful underground cocktail bar with live jazz music and a unique and informative menu booklet filled with historical images and stories on the Sutter nude and erotica cinema of the 70’s! Highly recommend. Ismael was great! We bought two of the menu booklets from him. Cocktails were fresh and delicious! Will be back!”
“First-time visitor and I’m all about it. Dimly lit, but the vibe of the place lightens things up right off the bat. Deep drink menu with adventurous, creative, and vibey cocktails. Our server, Anessa, was on top of everything. She answered our questions about the menu and dialed us right into the perfect cocktails for our group. The DJ for the night was just getting started and setting the tone nicely. It was only 9:30 PM on a Thursday and the space was already about 90% full, which makes me curious what a weekend here looks like. My wife ordered a filthy martini 🍸 that wasn’t quite messy enough at first, but Anessa was quick to dirty things up with an extra shot of olive juice. Problem solved. We’ve been bar hopping all day from out of town, and I have to say, something about this space just feels right. I’m especially a fan of the tile work in the room closest to the bathrooms. It’s honestly a pleasure to look at. Kind of a cross between breeze-block and a sexy brick. You’ll have to peep it for yourself. Can’t wait to come back when I’ve got a little more gas in the tank.”
Never miss a table
Watch Personaand we'll alert you.
More like Persona
San Francisco · $$
Italian · San Francisco · $$
American · San Francisco · $$$
American · San Francisco · $$
San Francisco · $$
Italian · San Francisco · $$
San Francisco · $$
Union Square · $